Telling your public what you are doing and why is so important.  That is true in all your museum’s work and your work on the environment is no different.  Finding the right story that works for your audience is important, especially on a topic like climate change that can engender emotions in different portions of the public.  This section examines ways to think about finding your perspectives and the message that resonates for your audience. 

In any case, however, being transparent and communicating your goals, your progress, and your challenges is an important way to help motivate others.  In this section you can explore some ideas about communicating.